Virtual test with your target audience. Validate your idea before going live.
Fantiment is your turbo researcher and sparring partner on demand. In minutes, you'll receive sharp, honest feedback from realistically simulated personas. Switch from Gen Z to C-level with a single click, test discreetly and 24/7.
With Fantiment, you can validate ideas and campaigns with AI-driven personas with realistic psychological profiles and a Dutch context. Share your press release, campaign, or design and immediately see what resonates or could be improved. Conduct in-depth interviews with people from your target group as often as you want at no extra cost and get concrete points for improvement.
Why choose Fantiment?
Fantiment is your on-demand turbo researcher and sparring partner. In minutes, get sharp, honest feedback from realistically simulated personas. Switch from Gen Z to C‑level in one click. Test discreetly, 24/7 available.
Faster than traditional research
Get qualitative feedback in minutes, ideal for quick go/no-go decisions and audience sparring.
Save on research
Get deep insights from realistically simulated personas built on real consumer data, making research accessible for any project size.
Discreet and always current
Test concepts privately, 24/7. Personas are continuously refreshed with trends and developments, so you’re not waiting weeks for insights that may already be outdated.
Fantiment pricing
Ideal for those who want to start with a small-scale study using virtual target audiences.
- 2 target audiences
- 1 live target audience
- 10 personas
- 50 chatvolume
- 4 studies per month
This is for Fantiment users who want to use the platform on a large scale. More resources and the ability to collaborate with other users.
- 20 target audiences
- 5 live target audiences
- 50 personas
- Groupchats
- 30 studies per month
FAQ
We’ve gathered the key information to help you get the most out of Fantiment. Still need help? Contact our AI colleague Aimy in 't Veld.
Test copy, ideas and designs (including screenshots) with your target audience. Compare responses across audiences, see whether your message lands, which headlines work best and where to strengthen your story. Iterate over multiple rounds quickly, without extra costs or delays per round.
Uploads are not shared with external model providers, are not stored and are not used for training, so you can safely test confidential concepts.
Fantiment is built in Europe, for Europe. We operate entirely on European servers and comply with GDPR.
We paid a lot of attention to the reliability of Fantiment. Besides online available information and relevant news about the target audiences you build, you can also enrich it with already available market research you own. We have implemented the Big 5 Personality methodology (OCEAN) to include emotional reactions, realistic memories, behavioral patterns and associations. Our personas have psychological profiles, memories, preferences and context. This allows them to react realistically to your content. Filters against stereotypes ensure authentic personas that represent real people.
Yes. Use chat to run in-depth 1:1 interviews and explore motivations, objections and needs. Personas can be more direct than traditional panels and don’t suffer “panel fatigue.”
Currently, Fantiment is available only in Dutch.
Want to know more about Paddock and how to use our products? Get in touch with Aimy.
Paddock is a product of On Your Marks
Your full-service sport marketing bureau that thinks and does further.
