A growing suite of apps built to remove the biggest pain points in sports marketing and sponsorship - built for, and together with, sports marketers.
Sports marketing is constantly evolving. Sponsorship deals are getting bigger, expectations are rising, and the pressure to demonstrate impact continues to grow. That calls for better insights and advanced strategies, so you can work with more confidence and achieve better results.
Everything in one place
All leading models in one place (including ChatGPT, Claude, Gemini, Mistral, xAI) — no app hopping required
Complete privacy
Complete privacy guarantee: encrypted, private secure account, uploads not shared and never used for training
One subscription
Cost savings & overview: one subscription instead of multiple expensive AI subscriptions
Feedback in minutes
Faster than traditional research, ideal for quick go/no-go decisions
Psychological profiles
Realistic, simulated personas with psychological profiles (including Big-5/OCEAN) and NL/EU context
Accessibility
Quality research available to everyone, not just companies with large budgets.
A sponsorship management app that centralizes all components from contracts - financial arrangements, barter deals, asset rights and more.
Release planned for Q2 2026
A growing suite of apps that eliminate the most significant challenges in sports marketing. Practical solutions that strengthen your strategy, improve decision-making, and make activations more successful.
Unlike generic AI apps, Paddock understands the unique dynamics of sports sponsorship, fans, and activations.
An expanding suite of applications that addresses genuine pain points throughout the sports marketing process.
Paddock is a product of On Your Marks, where strategic and creative expertise is combined with scalable technology, giving brands and rights holders the best of both worlds.
We have collected the most important information to help you make the most of your experience. Can't find what you're looking for? Contact us.
Paddock was developed for all marketers active in sports marketing and sponsorship. Whether you are responsible for strategy, campaigns, or partnerships, Paddock eliminates as many pain points as possible and helps you work faster, smarter, and with greater certainty.
No. Paddock is an independent platform. You can purchase apps within the suite separately, but On Your Marks customers often use Paddock in combination with the agency's strategic and creative services.
The goal of Paddock is to eliminate as many pain points as possible in the work of sports marketers. It is a growing suite with various apps that is being expanded. Although Paddock is offered as a single suite, it is also possible to subscribe to individual apps. In addition, you can turn apps on and off as needed and add new users within your organization per app.
Create a Paddock account and go through the various steps in the onboarding process.
Paddock is a growing suite. We regularly launch new apps based on sports marketing pain points we see through On Your Marks and our clients/partners. Ideas are welcome via Aimy in 't Veld at aimy@onyourmarks.agency.
Yes, onboarding, training and support are available so teams can start quickly. Contant our AI colleague Aimy in 't Veld at aimy@onyourmarks.agency.
Sponsodex is in development in cooperation with sponsorship managers now. Release is planned for Q2 2026.
Your full-service sport marketing bureau that thinks and does further.